Why We’re Teaching Japanese for Free in 2025

Pull up a cushion. The kettle’s on. You’re right on time.

At The Kotatsu Club, we believe that language learning should feel like home… NOT homework. We’re here to help families learn Japanese together in a way that feels natural, cozy, and joyfully doable. No stress. No pressure. Just shared curiosity, cultural love, and one hiragana at a time.

Our Mission: Japanese Learning Should Be Accessible, Cozy, and Community-Driven

We started The Kotatsu Club with one big, bold belief:

You shouldn’t have to be rich, fluent, or perfect to teach you OR your child a second language.

We know that Japanese resources are often gatekept behind high prices, steep learning curves, or content made for adults first, kids never. And we’re not here for that.

So we flipped the model.

All our educational content is 100% free.

That includes beginner-friendly printables, immersive activities, word lists, games, full on LESSONS, and more, designed for parents learning alongside their children, busy students, and every member of your household.

Our goal? To help every household around the world build a cozy, sustainable Japanese learning habit, without sacrificing their budget, their sanity, or their bond.

We’re not trying to be your sensei. We’re sitting beside you, figuring it out together.

That sounds great. But how does this business actually make money?

Great question.

Our business model is simple: education first, optional purchases second.

We’ll never charge for language learning. Period. Part of why Kotatsu Club was founded is to ensure that culture is accessible to ALL.

Instead, we create optional digital products… like printable flashcards, digital tools, and other things that that make the journey easier and more fun.

Optional stuff.

Just the “helpers” you could realistically create yourself, if you want to. You can, and WILL, be able to completely teach yourself Japanese without spending a single dime purely though resources on this website.

Think of it like this:

You get the map for free. We offer the lanterns and snacks if you want them.

Every purchase supports our mission to keep the educational content open and accessible for all families, everywhere.

Who We Serve

The Kotatsu Club is built for:

  • Parents of toddlers, preschoolers, and early elementary-aged kids (ages 2–6)
  • Families of all kinds who are learning Japanese together, from square one, no fluency required
  • People who want a slow, intentional, immersion-style approach (with a healthy dose of anime, folklore, and cultural fun)
  • ANYONE who believes that learning should happen with joy, not just structure

Whether you’re a longtime language nerd or someone who just wants their kid to grow up knowing more than you did… you’re welcome here.

We don’t care if you only know “kawaii” or if you’re trying to remember how to pronounce “arigatou.” If your heart’s in it, you’re in the club.

What to Expect in the Coming Weeks

This is just the beginning. Here’s what’s coming soon:

  • Freebies like “300 First Words In Japanese,” cozy routine charts, and DIY flashcards
  • A 7-Day Starter Kit that walks you through building immersion habits at home, no apps or fancy tools required. It includes sections for ALL ages.
  • Printable labels, worksheets, and crafts to sprinkle Japanese into your everyday life
  • Blog posts on how to build routines, stay motivated, and raise multilingual kids without burning out
  • Optional product drops (like complementary flashcards) to support your journey and help fund future free content

Everything we do is built to help you feel calm, connected, and confident as a co-learner in your own home.


So whether you’re here because you want to reconnect with your culture, because you’re anime-obsessed and your toddler is too, or because you believe in giving your child every opportunity to thrive in a multilingual world…

Welcome. You’re in the right place.

Pull the kotatsu blanket over your legs.

Let’s learn together.

With warmth,
The Kotatsu Club

P.S. Sign up with your email below to be notified when we drop our first lesson, and FREE early access content forever!


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